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Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","absoluteBoundingBox":{"x":13364.0,"y":3736.0,"width":640.0,"height":624.0},"isolatedAbsoluteRenderBounds":{"x":13364.0,"y":3736.0,"width":640.0,"height":624.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2123.0]],"size":{"x":640.0,"y":624.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
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– website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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– website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}]},"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"4166:11831":{"type":"TEXT","id":"4166:11831","name":"Democrats.org – website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under 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– website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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– website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under 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– website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
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OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","absoluteBoundingBox":{"x":12500.0,"y":2200.0,"width":640.0,"height":390.0},"isolatedAbsoluteRenderBounds":{"x":12500.0,"y":2200.0,"width":640.0,"height":390.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,768.0]],"size":{"x":640.0,"y":390.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.391301095485687,"g":0.391301095485687,"b":0.391301095485687,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Organizing for America – advocacy campaigns
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The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"4166:11827":{"type":"TEXT","id":"4166:11827","name":"My role","absoluteBoundingBox":{"x":13364.0,"y":1372.0,"width":640.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":13365.7216796875,"y":1377.54541015625,"width":79.966796875,"height":22.3636474609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"My role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4165:10076":{"type":"TEXT","id":"4165:10076","name":"Democrats.org – website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once.\n\nElection 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}]},"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"4166:11780":{"type":"FRAME","id":"4166:11780","name":"Wrapper","absoluteBoundingBox":{"x":11156.0,"y":969.0,"width":640.0,"height":4731.7490234375},"isolatedAbsoluteRenderBounds":{"x":11154.0,"y":969.0,"width":644.0,"height":4731.7490234375},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,64.0]],"size":{"x":640.0,"y":4731.7490234375},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["4166:11781","4166:11784","4166:11787","4166:11790","4166:11815"]},"4166:11793":{"type":"FRAME","id":"4166:11793","name":"image + caption","absoluteBoundingBox":{"x":11156.0,"y":2845.0,"width":640.0,"height":313.0},"isolatedAbsoluteRenderBounds":{"x":11154.0,"y":2843.0,"width":644.0,"height":315.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1205.0]],"size":{"x":640.0,"y":313.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["4166:11794","4166:11795","4166:11796"]},"4166:12699":{"type":"TEXT","id":"4166:12699","name":"Starbucks eGift
I was part of the team tasked with improving the eGift experience. The redesign improved the selection and purchase process for the customer, and allowed the card team to offer more choices from its library of eGift cards. It's a good example of a small surface area with meaningful business and customer impact – making gifting feel easy and delightful is harder than it looks.","absoluteBoundingBox":{"x":12500.0,"y":3070.0,"width":640.0,"height":182.0},"isolatedAbsoluteRenderBounds":{"x":12500.7158203125,"y":3076.1611328125,"width":620.4404296875,"height":170.05615234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,399.0]],"size":{"x":640.0,"y":182.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.391301095485687,"g":0.391301095485687,"b":0.391301095485687,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Starbucks eGift
I was part of the team tasked with improving the eGift experience. The redesign improved the selection and purchase process for the customer, and allowed the card team to offer more choices from its library of eGift cards. 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The homepage was the starting point for the redesign – the foundation everything else would build from. We wanted something that felt modern and flexible, able to surface seasonal campaigns and evergreen content without feeling rigid. It needed to be responsive, and to display Starbucks Rewards stats to customers with various amounts of information that needed to be easily scannable – in multiple languages.","absoluteBoundingBox":{"x":13308.0,"y":1658.0,"width":327.0,"height":338.0},"isolatedAbsoluteRenderBounds":{"x":13308.4091796875,"y":1664.90905761719,"width":318.0703125,"height":328.977294921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,45.0]],"size":{"x":327.0,"y":338.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.391301095485687,"g":0.391301095485687,"b":0.391301095485687,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1],"characters":"Homepage
The homepage was the starting point for the redesign – the foundation everything else would build from. We wanted something that felt modern and flexible, able to surface seasonal campaigns and evergreen content without feeling rigid. It needed to be responsive, and to display Starbucks Rewards stats to customers with various amounts of information that needed to be easily scannable – in multiple languages.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"4166:11792":{"type":"TEXT","id":"4166:11792","name":"Democrats.org – website redesign and brand evolution
In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do? Obama 2012 – campaign launch
One of the biggest undertakings of my time at the DNC was the launch of the Obama 2012 reelection campaign. Working with an outside creative consultant, I led the design team as we brought the new campaign brand to life across the website, mobile app, merchandise, and the first wave of campaign print materials. The brief was both creatively exciting and logistically intense – everything had to be consistent, on-brand, and ready at once. Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. 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In 2010, the Democratic Party rebranded. Working with an outside agency, the party moved away from the stars-and-stripes motif and embraced a direction that reflected its identity: the party of change, forward-looking. I used the website redesign as a design playground for expanding on the new brand guide – making decisions about layout, hierarchy, and detail that would inform how the brand lived in the digital world. That work eventually fed into a fuller brand guide I created before leaving the DNC. The design principle was simple: clean, organized, function-first. Where do we want people to focus? What do we want them to do?\n\nObama 2012 – campaign launch
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Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
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Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history. Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","absoluteBoundingBox":{"x":12500.0,"y":3529.0,"width":640.0,"height":624.0},"isolatedAbsoluteRenderBounds":{"x":12500.0,"y":3529.0,"width":640.0,"height":624.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2123.0]],"size":{"x":640.0,"y":624.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.391301095485687,"g":0.391301095485687,"b":0.391301095485687,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Election 2012 – shareable graphics
Shareable graphics became a critical communication tool in the 2012 election cycle. I designed dozens of them — infographics, convention quote cards, issue-based graphics, get-out-the-vote series — often in very short order. The work required finding the balance between visual impact, message clarity, and the speed of the news cycle. These graphics reached millions of people across social platforms during one of the most watched elections in American history.\n\nOrganizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:4135:4525"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"4165:9836":{"type":"RECTANGLE","id":"4165:9836","name":"viewer","absoluteBoundingBox":{"x":11156.0,"y":443.0,"width":640.0,"height":486.0},"isolatedAbsoluteRenderBounds":{"x":11156.0,"y":443.0,"width":640.0,"height":486.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":486.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3d19d92073bdaeb7d91b60503faac7b9b223225d","originalImageWidth":480,"originalImageHeight":380,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"An illustrative sketch of a flower","ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[16.0,16.0,16.0,16.0],"cornerRadius":16.0},"4165:10179":{"type":"FRAME","id":"4165:10179","name":"image + caption","absoluteBoundingBox":{"x":13308.0,"y":2012.0,"width":327.0,"height":177.0},"isolatedAbsoluteRenderBounds":{"x":13306.0,"y":2010.0,"width":331.0,"height":179.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,399.0]],"size":{"x":327.0,"y":177.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["4165:10180","4165:10181","4165:10182"]},"4166:12683":{"type":"TEXT","id":"4166:12683","name":"Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency. Presidential Inaugural Committee – inauguration website 
The Presidential Inaugural Committee had just a few short weeks to create the inauguration website. Working closely with the developer building the site and the Creative Director who was still establishing the brand, I designed the full site in a matter of days – responsive across desktop and mobile. It's the kind of project that sharpens every instinct you have about making fast, confident decisions under pressure.","absoluteBoundingBox":{"x":11316.0,"y":2368.0,"width":640.0,"height":390.0},"isolatedAbsoluteRenderBounds":{"x":11316.0,"y":2368.0,"width":640.0,"height":390.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,768.0]],"size":{"x":640.0,"y":390.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:b4e3dae9b652f43ca363e607c8858c7935e505f8/4135:796"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Organizing for America – advocacy campaigns
OFA played an instrumental role in passing the Affordable Care Act, building the grassroots support that brought President Obama to the White House. I designed digital experiences and print materials for campaigns including the Healthcare Action Center and the Vote 2010 midterm campaign. The New Media team worked around the clock reaching out to volunteers via email, web, and social – I was designing for that urgency.\n\nPresidential Inaugural Committee – inauguration website 
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