Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter.
Selected Work
Starbucks
In-house contract designer on a global site redesign – consumer experience at one of the world's most recognized brands
DNC / Obama 2012
Creative Director for a presidential campaign –designing for a national audience at the highest possible stakes
Ai2 / Skylight
Eight years designing a complex platform to feel simple – and knowing when it's time for a reset
Ai2 / OlmoEarth
Designing a 0→1 Earth intelligence platform for two very different audiences
From the workbench
A curated collection of design details, process visuals, and standalone executions that highlight day-to-day craft.
Let's work together
© 2026 Karen Goodfellow
Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter.
Selected Work
Starbucks
In-house contract designer on a global site redesign – consumer experience at one of the world's most recognized brands
DNC / Obama 2012
Creative Director for a presidential campaign –designing for a national audience at the highest possible stakes
Ai2 / Skylight
Eight years designing a complex platform to feel simple – and knowing when it's time for a reset
Ai2 / OlmoEarth
Designing a 0→1 Earth intelligence platform for two very different audiences
From the workbench
A curated collection of design details, process visuals, and standalone executions that highlight day-to-day craft.
Let's work together
© 2026 Karen Goodfellow
Karen
Goodfellow
Lead Product Designer
Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter.
Selected Work
Starbucks
In-house contract designer on a global site redesign – consumer experience at one of the world's most recognized brands
DNC / Obama 2012
Creative Director for a presidential campaign –designing for a national audience at the highest possible stakes
Ai2 / Skylight
Eight years designing a complex platform to feel simple – and knowing when it's time for a reset
Ai2 / OlmoEarth
Designing a 0→1 Earth intelligence platform for two very different audiences
Let's work together
© 2026 Karen Goodfellow